Netflix: Another Day, Another Business Model
By Rocco Pendola:For as solid of a handle as I have had on the company since last year, I'm not quite sure what to make of Netflix (NFLX) at this point. It's tough to find a negative with its enhanced inclusion on the refreshed AppleTV. Consumers can now sign up for a Netflix account through Apple's (AAPL) iTunes interface. Easily a net positive no matter how that deal got structured. But, as the great Peter Kafka at All Things D points out, this, coupled with another recent yelp by Reed Hastings, could signal yet another new business model for Netflix: Reuters reported yesterday that Hastings was looking to bundle his service with pay-TV operators, and to deliver movies and TV shows through cable providers' set-top boxes. But people familiar with his thinking tell me the Apple TV model is a more plausible tie-up: Netflix would be happy to let cable operators takeComplete Story »
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