NBC’s ‘Smash’ Owes Renewal to Power of Delayed Viewership

When your television lineup resides at the bottom of a crater-sized hole, you aren’t going to catapult it to the surface right away.

Estimates are that NBC has spent as much as $25 million promoting “Smash,” a new series that the network hopes will be the hit it desperately needs.

Talk about making an introduction. Rookie news anchor A.J. Clemente left a lasting impression on NBC’s viewers in North Dakota Sunday night, when his first words on air at his new job were “f—ing sh-t.” The admittedly nervous Clemente was just being introduced by the television announcer when viewers heard the easily audible phrase, which he said oblivious to the fact his microphone was on.

LOS ANGELES (Reuters) - NBC claimed victory on Tuesday in television's closely-watched offic

Comcast-owned NBC Sports is setting viewership and ratings records for the Summer Olympics. The network is whipping the competition on head-to-head ratings.The network might even make money. London 2012 banner at The Monument. (Photo credit: Wikipedia) How could this be? After all, the opening ceremony was a flop. The tape-delayed broadcasts and [...]

Image via CrunchBase NBC and Facebook announced today a deal with the London Olympics, reports The New York Times. Users of Facebook will be reminded about NBC’s Olympic coverage, and viewers of NBC’s coverage will be "nudged" to talk about the Games on Facebook. The virtuous circle is part of a [...]