For Mother’s Day Shoppers, It’s Business as Usual

Finding the perfect Mother’s Day gift can be a difficult, if not impossible, task. At least it’s fairly simple to figure out how treat your mother better than the average son or daughter this Sunday. Do you have an above-average mom? Then she deserves an above-average Mother’s Day. There is no shortage of consumer survey data out there concerning projected Mother’s Day spending this year.

We all have Moms, we (at least most of us) love them, and Mother’s Day is a great way to recognize and appreciate them for all the great things they do. But, if you are a brand and you spend time and energy developing your business through social media, creating Mother’s Day promotions could be a trap.

(Robrrt)

AFP / New Orleans Police Department Police arrested Akein Scott, 19, a s

Like-for-like sales on the high street rose 1.9pc, according to figures from the British Retail Consortium and KPMG, soothing concerns about the damage that the cold weather has done to the British economy. Helen Dickinson, director-general of the BRC, said the performance, which compares with a 2.7pc rise in February, was “not a disaster”. Low temperatures and snowfall led to the UK enduring its second coldest March on record last month. Data from accountancy firm BDO at the weekend suggested that retailers had a torrid time.

Happy Mother’s Day to all moms out there, but especially to my own mother–who has been an inspiration and a source of wisdom and strength for me my whole life!  (Sorry to put this up so late in the day, Mom; I know you’re probably going to bed already!)

Tom Lydon submits: Retail ETFs have performed solidly lately – this last week’s sell-off notwithstanding. If you’re shopping to show your love for your mom, they may do even better.

Mother’s Day is increasingly an anachronism, in one mother’s opinion.