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    Mood Media broadens reach with purchase of DMX

    Fri, 03/30/2012 - 14:41 EDT - Bizmology
    • Biz Trends
    • DMX
    • in store media
    • Media
    • Mood Media
    • Music
    • Muzak
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    • retail
    • Wheeling & Dealing

    The right song at the right time can completely transform a person’s mood. But consumers might not believe a mild odor would cause them to reach for their pocketbooks. Mood [...]

    • Original article
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      Just as Fleet Street swings left and right politically, depending on where it sees its commercial advantage, the US media have shifted left for a time, to mimic what they judge to be the country's mood. When that mood swings back, so will the media, writes John Gapper

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