The Microsoft, Nokia Mobile Tag Team: A Desperation Play?
Dana Gardner submits:Given what they are and where they have been, there's little logical reason for Microsoft (MSFT) not dominating the mobile smartphone computing landscape. And it should have been a done-deal in many global major markets at least four years ago. The only reason that Microsoft is now partnering with Nokia (NOK) on mobile -- clearly not the client giant's first and primary strategy on winning the market -- is because of a lack of execution. I surely recall speaking to Microsofties as many as 10 years ago, and they were all-in on the importance and imperative for mobile platforms. Windows CE's heritage is long and deep. Nokia just as well knew the stakes, knew the technology directions, knew the competition. Now. In the above two paragraphs replace the words "Microsoft" and "Nokia." Still works. Both had huge wind in their sails (sales?) to steer into the mobile category for keeps, neigh to define and deliver the mobile category to a hungry world and wireless provider landscape ... on their, the platform-providers', terms! So now here we have two respective global giants who had a lead, one may even say a monopoly or monopoly-adjacency, in mobile and platforms and tools for mobile. And now it is together and somehow federated -- rather than separately or in traditional OEM partnership -- that they will rear up and gallop toward the front of the mobile device pack -- the iOS. Android, RIM and HP-Palm pack. [Disclosure: HP (HPQ) is a sponsor of BriefingsDirectComplete Story »