Media Giants Must Embrace the Digital Frontier
Diane Mermigas submits:
The growing rift between content providers and mainstream distributors from Time Warner Cable (TWC) to Amazon (AMZN) and Apple (AAPL), which are protecting their turf by connecting with mobile consumers in new ways, is beginning to resemble an existential play.
All of the players are desperate to preserve the status quo -- even as interactivity’s new, inexorable reality sets in. They are inching their way into the digital frontier, while empowered consumers and tech-savvy outlier companies race past them, defining the new rules of play.
In this hotbed of transformation, lumbering media giants have swiftly been reduced to contemplating their existence. Will over-the-top streaming video on the Web eventually upend costly cable and satellite television delivery? Or will cloud commanders, such as Amazon and Google (GOOG), trump them all with cheap, plentiful services? Is Apple’s ecosystem of devices and walled content gardens going to prevent mainstream content producers and distributorsComplete Story »