Super Bowl XLV had a record estimated average viewership of 111 million, meaning that several of the commercials are among the most-watched ads in the history of advertising. That makes the post-game assessments perhaps more interesting than usual.
Ah, the Super Bowl – the one day when Cheeseheads, Hogettes and 'Who Dat-ers' gather around oversized flat-screens alongside non-football fanatic friends to dissect not only the outcome of each play, but the impact of each ad.
The time has finally come. We've been preparing for this, ad agencies have as well, and of course, the teams have. And so have you, preparing that guacamole and buying that beer. As you're watching the game, vote for your favorite ads here. Is it Chrysler's mystery spot? Samsung's? Or what about Doritos'?
For the sixth year in a row, Doritos is crowdsourcing its Super Bowl ad. Hundreds of videos from anyone with a camera and an idea were submitted, and the choices have been whittled down to five funny finalists.
Samsung's two-minute Super Bowl ad starring Paul Rudd and Seth Rogen was pretty hilarious, but it also completely bashed all of its big game commercial competition. The premise of the spot is that Rogen and Rudd have to pitch ideas to "Mr. Show's" Bob Odenkirk for Samsung's "Next Big Thing" commercial. Their advice slams the following ads: "People love commercials with talking babies, so we just use Seth!" Rudd says. ("I would wear a diaper for Samsung," Rogen concedes.) This makes fun of E*TRADE's talking baby Super Bowl spot:
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As many people watch the Super Bowl for the commercials as they watch it for the game itself. Since the event has become prime time for commercials, advertisers go all out for the Super Bowl and it's become increasingly difficult to create an ad that stands out from the pack.
This Sunday, more than 100 million American viewers are expected to tune in to watch the San Francisco 49ers play the Baltimore Ravens as part of Super Bowl XLVII. For some viewers, the ads are even more exciting than the game, and companies have paid a record-setting premium this year to broadcast their spots.