Super Bowl XLV had a record estimated average viewership of 111 million, meaning that several of the commercials are among the most-watched ads in the history of advertising. That makes the post-game assessments perhaps more interesting than usual.
The Super Bowl's commercial breaks were once a time of great anticipation. Not even a decade ago, Americans circled the television during breaks in the action, eager for the big reveal of a new pop culture meme or a surprise celebrity appearance.
The creators of Cards Against Humanity, the self-dubbed "party game for horrible people," are at it again with what's honestly my favorite Super Bowl commercial of all time, aired before the big game in the Midwest.
Here it is:
The Super Bowl ratings game may be a tighter competition than the actual game.
In Nielsen's early overnight numbers, Sunday's Super Bowl 50 averaged a 49.0 household rating/73 share in the 56 metered markets across the country for CBS, according to Variety.
The time has finally come. We've been preparing for this, ad agencies have as well, and of course, the teams have. And so have you, preparing that guacamole and buying that beer. As you're watching the game, vote for your favorite ads here. Is it Chrysler's mystery spot? Samsung's? Or what about Doritos'?
All of the ad slots around the Super Bowl are now sold out, this year's broadcaster NBC announced Wednesday. Speaking on a conference call with media and analysts, NBC's advertising sales EVP for news and sports Seth Winter, said the moment marked "a record day in media for the company and for any TV company in terms of the volume of dollars the Super Bowl will represent on air."