Super Bowl XLV had a record estimated average viewership of 111 million, meaning that several of the commercials are among the most-watched ads in the history of advertising. That makes the post-game assessments perhaps more interesting than usual.
The Super Bowl's commercial breaks were once a time of great anticipation. Not even a decade ago, Americans circled the television during breaks in the action, eager for the big reveal of a new pop culture meme or a surprise celebrity appearance.
Ah, the Super Bowl – the one day when Cheeseheads, Hogettes and 'Who Dat-ers' gather around oversized flat-screens alongside non-football fanatic friends to dissect not only the outcome of each play, but the impact of each ad.
As many people watch the Super Bowl for the commercials as they watch it for the game itself. Since the event has become prime time for commercials, advertisers go all out for the Super Bowl and it's become increasingly difficult to create an ad that stands out from the pack.
Samsung's two-minute Super Bowl ad starring Paul Rudd and Seth Rogen was pretty hilarious, but it also completely bashed all of its big game commercial competition. The premise of the spot is that Rogen and Rudd have to pitch ideas to "Mr. Show's" Bob Odenkirk for Samsung's "Next Big Thing" commercial. Their advice slams the following ads: "People love commercials with talking babies, so we just use Seth!" Rudd says. ("I would wear a diaper for Samsung," Rogen concedes.) This makes fun of E*TRADE's talking baby Super Bowl spot: