Super Bowl XLV had a record estimated average viewership of 111 million, meaning that several of the commercials are among the most-watched ads in the history of advertising. That makes the post-game assessments perhaps more interesting than usual.
The Super Bowl's commercial breaks were once a time of great anticipation. Not even a decade ago, Americans circled the television during breaks in the action, eager for the big reveal of a new pop culture meme or a surprise celebrity appearance.
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While many think of beer and car advertisements when they think Super Bowl, the most significant ads in the game's history have been from the tech industry. It all began with two huge ads — Xerox’s “Monks” ad in 1977 and Apple’s “1984” ad in 1984. The groundbreaking ads have set the standard for the industry ever since.
Ah, the Super Bowl – the one day when Cheeseheads, Hogettes and 'Who Dat-ers' gather around oversized flat-screens alongside non-football fanatic friends to dissect not only the outcome of each play, but the impact of each ad.
For the sixth year in a row, Doritos is crowdsourcing its Super Bowl ad. Hundreds of videos from anyone with a camera and an idea were submitted, and the choices have been whittled down to five funny finalists.