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    Media Decoder Blog: Condé Nast Acquires Online Recipe Service

    Wed, 04/11/2012 - 14:33 EDT - NY Times
    • Conde Nast Publications Inc
    • Mergers, Acquisitions and Divestitures
    • Nast, Conde
    • New Media
    • Recipes
    • Shopping and Retail
    • ziplist

    Condé Nast will announce on Wednesday that it is purchasing ZipList, a digital and mobile shopping list and recipe service.

    • Original article
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      The publisher will announce the creation of an entertainment division to develop television, online programs and movies.

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      A module called the Conde Nast Social Sidekick will begin appearing at the bottom of article pages for the Web versions of its magazines.

    • Anna Wintour Got A Major Promotion At Condé Nast

      Condé Nast announced today that Vogue editor Anna Wintour will take on the role of Artistic Director for the company.

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      Comic books went digital long ago, but Marvel Comics upped the ante significantly by unveiling a superhero-size slate of mobile and online initiatives.

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    • Media Decoder Blog: With Promotion, NPR Signals Growing Prominence of Digital Media

      NPR said Friday that its executive in charge of digital media, Kinsey Wilson, would start to oversee news and programming as well, reflecting that the Web and mobile devices are increasingly important distribution points for NPR's products.

    • Media Decoder Blog: Pepperidge Farm Rolls, a Click Away

      A campaign by Pepperidge Farm uses ZipList to allow users who click on ads promoting a new line of rolls to add them to an online shopping list.

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