Making Money From NetZero (Really)

Tue, 03/20/2012 - 19:56 EDT - Seeking Alpha

By Dana Blankenhorn: You can, but not the way you might think.The big news at United Online (UNTD), an Internet conglomerate that last partied hearty in 1999, is how its NetZero unit is partnering with Clearwire on a "free" wireless Internet service of up to 200 megabytes/month. It's basically a rebranded version of an existing Clearwire product, but both companies are hoping that old NetZero brand may still have cachet.The problem is it's sort of a bait-and-switch. You think, free 4G, but if you try to use it as 4G you'll burn through your "free" bandwidth faster than your cat can say boo. The idea here is that you'll throttle down your own speed, then find you want more bandwidth and actually buy it.It's just one of so many "let's run this up the flagpole" ideas that United has been known for over the years. Among the companies in itsComplete Story »

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