Majesco's Zumba: Building Momentum At Target And GameStop
By Mark Gomes:According to the latest rankings data, Majesco (COOL) is building momentum with its Zumba franchise at Target (TGT) and GameStop (GME). At Walmart (WMT) and Amazon (AMZN), most Zumba SKUs have been Top 10 titles for over a year. In contrast, most Zumba SKUs have rarely cracked the Top 10 at Target or GameStop. To date, these stores haven't been attracting the typical Zumba demographic (adult women) to their video game sections. This makes sense for GameStop, which caters to young males. For Target though, adult women is the company's dominant customer set. Apparently, both stores are getting the message (either that or Majesco is stepping up its marketing efforts at these outlets). This is particularly true of Zumba's Wii versions, as you can see from the chart below.
Zumba - Wii 3/21/2012 3/28/2012 4/4/2012
Gamestop 203 130 81
Target 430 6 11
Zumba 2 - Wii 3/21/2012 3/28/2012 4/4/2012Complete Story »