Majesco's Zumba: Building Momentum At Target And GameStop

By Mark Gomes:According to new data from NPD Group, Majesco (COOL) claimed a spot on the U.S. video game charts in January. Zumba Fitness 2 came in at #9, giving COOL its first Top Ten hit since the original Zumba Fitness did it, last February.

By Chris Katje: Majesco Entertainment (COOL) is a small capitalization video game maker who specializes in motion captured games as well as games for handheld devices and social platforms like Facebook. It is today’s release of Zumba Fitness 2 that brings me to write about Majesco stock.

By Chris Katje: Majesco Entertainment (COOL), the small video game company behind the Zumba Fitness video game franchise, reported some details of its newest offering coming in 2012. NBA Baller Beats will be released by Majesco Entertainment and HB Studios.

By Robert-Ake: If you've been to your local gym anytime in the past year, you've probably heard of Zumba. Zumba's popularity in the fitness world is growing and it's becoming extremely profitable for those that are taking advantage of its popularity.

By Chris Katje: Majesco Entertainment (COOL) has seen its share price fall below the $1 mark and faces worries of being de-listed. The company, who relies on its Zumba line of video games, now has a tough task ahead in 2013 to boost sales and improve operating performance. The company needs another hit to win back investors and get its share price past the $1 mark.

By Mark Gomes:Majesco Entertainment (COOL) will report fiscal Q1 earnings (for the quarter ended January) after the close on Monday afternoon. According to Pipeline Data's proprietary model, the company will exceed consensus estimates of $54.9M in revenue and $0.20 of EPS.There are many other reasons to expect strong results and guidance:

By Mark Gomes:On November 15, Majesco (COOL) released "Zumba Fitness 2," the next installment of its wildly successful Zumba franchise. Sales of the sequel have only been modestly positive. As a result, shares of COOL have fallen 10% in recent weeks.

By Mark Gomes:In case you haven’t heard, Zumba is the latest dance/fitness craze sweeping the U.S. and Europe. Its popularity is rising so fast that the traffic going to zumba.com has grown five-fold over the past 2 years. This phenomenon promises to do the same for shares of Majesco Entertainment (COOL).