Majesco's New Basketball Game Diversifies The Company

By Chris Katje: Wednesday, a relative small thing was announced by Take Two Interactive (TTWO). The company announced it had acquired the rights to make WWE (WWE) games from recent bankrupt THQI.

By Chris Katje: Small video game maker Majesco Entertainment (COOL) reported third quarter earnings (earnings call) on Monday. The company behind the Zumba Fitness franchise saw its shares unchanged at $1.78.

By Chris Katje: Majesco Entertainment (COOL) has seen its share price fall below the $1 mark and faces worries of being de-listed. The company, who relies on its Zumba line of video games, now has a tough task ahead in 2013 to boost sales and improve operating performance. The company needs another hit to win back investors and get its share price past the $1 mark.

By Mark Gomes:According to new data from NPD Group, Majesco (COOL) claimed a spot on the U.S. video game charts in January. Zumba Fitness 2 came in at #9, giving COOL its first Top Ten hit since the original Zumba Fitness did it, last February.

By Robert-Ake: If you've been to your local gym anytime in the past year, you've probably heard of Zumba. Zumba's popularity in the fitness world is growing and it's becoming extremely profitable for those that are taking advantage of its popularity.

By Chris Katje: Many analysts and writers tend to focus on Activision Blizzard (ATVI) for two main reasons: "Call of Duty" and "World of Warcraft." Rightfully so, investors focus on the games as they have been the two bestselling franchises for the large video game company. However the company has a growing franchise in Skylanders, which is dominating the target kids market.

By R.J.

By Mark Gomes:Majesco Entertainment (COOL) will report fiscal Q1 earnings (for the quarter ended January) after the close on Monday afternoon. According to Pipeline Data's proprietary model, the company will exceed consensus estimates of $54.9M in revenue and $0.20 of EPS.There are many other reasons to expect strong results and guidance: