Macy's New Focus: Will Transformation Bring Customer Growth?

Thu, 05/31/2012 - 06:36 EDT - Forbes.com - Top Stories

There has been an exciting transformation at Macy's. It started about three years ago, when management introduced the "My Macy's" localization program where the company tailors merchandise assortment in every store location. Macy's management has intensified its effort to serve the needs of young men and women between the ages of 13 and 30 ? ...

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