LinkedIn: Niche Advertising Provides Advertisers With A Valuable Product
By Muhammad Bazil:
One Year In
LinkedIn (LNKD) the social media giant that pushes its users to create a professional profile, and build out their networks, debuted on Wall Street more than one year ago in May of 2011. The company started on the New York Stock Exchange closing at $94.25, leaving the company larger than AOL with a $10 billion market cap. As of last Friday the company's stock closed at $96.26, up 2.13 points, or 2.26%.
Last week, the company experienced a security breach that compromised more than 6 million passwords. While stock prices remained up after the breach, industry experts are expressing hesitancy about security protocols. Sources are now confirming the company had little if any sophisticated encryption methods for storing passwords. The results would not have been surprising for a small tech firm, the shock was for a large publicly traded entity that can recruit top talent.Complete Story »