Organically-grown food has been soaring in popularity, and it seems to be everywhere lately. Many people are under the impression that organically-grown food is healthier for you, tastes better, is better for the environment, and could even have fewer calories.
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Organic retailers just ignited a spark that is going to burn down the traditional food business as you know it.
Wal-Mart Stores, Inc. (WMT) announced a partnership with Wild Oats today whereby the world’s largest retailerwill stock 100 pantry items sourced from the latter, including organic canned vegetables, spices, and condiments, in 2,000 of its stores across the US. Plans announced also include the launch of a new line of organic products through Wal-Mart’s website by summer, and the eventual rollout of the program to all 4,000 Wal-Mart stores.