Kraft: Spin-Off To Spread Shareholder Value
By Brad Prigmore:It became official today. Mondelez is now the new name of Kraft Foods (KFT) international division after shareholders unanimously voted to approve the controversial new name over the more conservative obvious choices like Kraft Foods International. Brands that will run under the Mondelez umbrella will include Fig Newton, Oreo, Cadbury, and Trident after the split of the company into two parts becomes official expected to be later this year.Global kingpin Kraft is a food provider powerhouse with an unrivaled portfolio of valuable brands people recognize and love worldwide. It manufactures, markets and sells packaged foods such as beverages, biscuits, cheese, confectionery, desserts, salad dressings and snacks in approximately 170 countries across the world, from plants and operations in over 80 countries.
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Kraft markets and sells its products primarily through vendors including supermarkets, value stores, club stores, and grocery/convenience stores. The major distributor and largest supplier ofComplete Story »