It's Not Your Father's GE ... Or Is It?

Soos Global Capital submits:It’s a bit daunting to undertake an article that is meant to share something new and different about this giant of a company and this icon of American corporate ingenuity that is a household name among investors and non-investors alike and is so thoroughly covered by the press from many angles and in various forms of media. Analyst reports galore are available with quantitative and qualitative reviews and previews of all aspects of GE’s (GE) many businesses, and especially of this coming Friday’s earnings releaseThat said, the point of this article is not to out-analyze the analysts, nor to out-report the reporters on all the work that is done regarding this company. Rather, it is to share some thoughts from the perch of a global portfolio manager on how I see GE fitting (or not) into a basket of risk that is trying to capture opportunities around the globe, especially in emerging market countries.Let’s start with some full disclosures. I do not personally own GE (and that could change at any time without notice), but several of my client investors have it in their portfolios from before they came my way. Away from business, my own children received a few shares several years ago as a gift from my mother, who is now 90 years old, is still an avid market follower, and insists that the shares not be sold “until the stock gets back to where it was in the old days”! (Again, these are in personal accounts, not managed by Soos Global!)The story of how and why she bought the shares for the grandkids, though, is telling as to how GE is perceived by many investors even to this day. This was a stock that “you had to own”. For years, that was the conventional wisdom for many investors.As you can see in the following chart, courtesy of Zignals, the early part of the past decade had the stock significantly higher than where it is today. When the gift for my kids was bought back in the summer of ’07, GE had already been languishing for some time in the low-to-mid $30s after having started the decade up in the mid-to-high $50s. Loyalists, like my mother, always viewed the $50ish price range as where it was ‘meant to be’….so when it appeared to be breaking out of the long held band of the mid-$30s, it was compelling for the ‘old school’ to think this was it…the breakout to the upside that would restore GE to its rightful place in the $50-$60 range. (I’m still told of the story how on the day my mother bought the stock, she feared that she had to move quickly or else miss a big upside move!)Well, the chart speaks volumes about where GE went from there….but why? (Click to enlarge)As I like to think of it, “my father’s GE” was a company known for its manufacturing expertise, its innovation, and its leadership in diversified ‘real product’ businesses….refrigerators, other appliances, aircraft engines, etc. I had grown up hearing that GE appliances don’t last for years, they last for decades! In fact, my recent personal experience was disappointingly different than that, and that may explain some of the price decline in past years, but the move into the financial space seems to be the bridge that crossed the company from that legacy persona into something altogether different….and far more risky……a financial powerhouse who was clearly brought to its knees in the ’08 financial crisis, and who is still digging its way out of that hole.But digging they are doing (by shedding toxic assets and more), and while the scar tissue will likely remain for some time from the GE Capital mess, the rest of the company is moving on, and in directions that are worthy of note.A quick glance at the headlines that have appeared in recent days in media sites all over the world tells the story of a GE that may in fact be returning to a position in which they could once again be dubbed “your father’s GE”. It tells the story of a company that is pushing its traditional businesses hard and fast into emerging market countries and is expanding its focus into energy and healthcare businesses in creative ways. FirstRain’s snapshot page has a plethora of articles on the company including the following headlines:GE Expands Solar as Immelt Seeks Pace of Wind Growth (Business Week 12-Oct-2010)Upgrade contract for Peruvian NGL plant awarded (Natural Gas Liquids)(Oil and Gas Journal, 12-Oct-2010)Complete Story »