It's Game on for Sony Ericsson's Xperia Play
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By Tony D'Altorio
Sony Ericsson, the joint venture between Sony (SNE) and Ericsson (ERIC), never did enjoy significant mobile phone sales in the United States. That’s not a failure to shrug off. Research company Strategic Analytics calls the U.S. the world’s most valuable mobile phone market, with sales of $38.8 billion in 2010. Much of that comes from Apple’s (AAPL) iPhone and the like, a tough market to crack. But Sony Ericsson believes it now stands a chance against that competition. It certainly needs a push to reach its goal of selling the most phones that run off the Android operating system by Google (GOOG). The company wants to increase its market share in Android phones from 14% to around 25% within three years. That’s a lofty venture to undertake… especially for a badly outclassed business.
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