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    The Inertia: Huffington Post For Surfers

    Thu, 05/03/2012 - 09:56 EDT - Forbes.com - Top Stories

    Surfing was ancient Polynesian tradition. Now it's a multi-million dollar business and daily Zen for those who practice. Surfer-turned-journalist-turned-entrepreneur Zach Weisberg, noticed that surfers didn't talk about much of substance in their daily interactions -- "bro, you see that huge wave?" -- and certainly there was no news media outlet that acted as a platform for ideas and thoughtful conversation around issues within the sport. Thusly, Weisberg created The Inertia, a multimedia platform created for and by surfers around the world.

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