If the thought of wandering through a giant maze of housewares and furniture and inevitably fighting with your significant other/roommate over which dish rack to buy strikes fear into the very depths of your online shopper’s soul, IKEA’s recent shift in strategy is aimed at attracting shoppers like you.
STOCKHOLM, Sweden — Swedish furniture giant Ikea was drawn into Europe’s widening food labelling scandal Monday as authorities said they had detected horse meat in frozen meatballs labelled as beef and pork and sold in 13 countries across the continent.
The Czech State Veterinary Administration said that horse meat was found in one-kilogram packs of frozen meatballs made in Sweden and shipped to the Czech Republic for sale in Ikea stores there. A total of 760 kilograms of the meatballs were stopped from reaching the shelves.
Hollis JohnsonVisiting Ikea can tear the strongest of people apart — but the food can bring them together.
Many people may not know that every Ikea location has its own full-service restaurant.
In addition to serving iconic Swedish meatballs, the restaurant offers numerous dishes served in an elevated cafeteria style with a Swedish twist.
WHITBY, Ont. — Ikea is looking at bringing a “take back” program to Canada that would allow customers to trade furniture purchased from the Swedish furniture giant in exchange for store credit.
Under the initiative, mirrored after similar environmentally-friendly initiatives in France and Belgium, the retailer would then resell the second-hand item or recycle it.
TORONTO – Target’s reputation for stylish and inexpensive home goods — one of the few categories in which the departing big-box merchant performed well in Canada — didn’t appear to make a dent in Ikea Canada’s 2014 sales, which rose 5.2% to $1.6 billion for the fiscal year ending last August.
But the Swedish furniture giant is taking a page from one of Target’s longstanding strategies, offering limited-edition product collections in collaboration with well-known designers, to lure more people through the doors of its 12 Canadian stores this year.