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    A Humbled Gap Tries a Fresh Coat of Pep

    Sat, 04/28/2012 - 11:05 EDT - NY Times
    • Advertising and Marketing
    • E-Commerce
    • Fashion and Apparel
    • Gap Inc|GPS|NYSE
    • Jeans (Apparel)
    • Macy's Inc|M|NYSE
    • Murphy, Glenn
    • Shoppers Drug Mart Corporation|SC|TORONTO
    • Shopping and Retail
    • Walt Disney Company|DIS|NYSE

    After defining 1990s khaki culture, the clothing chain stumbled. Now it’s trying new ways to build sales — like making stores cheerier and its ad campaign brighter.

    • Original article
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