It's the English invasion all over again — only this time, it's on the small screen. Although it's a niche genre that fetches low advertising rates and the content costs are high, there's been a proliferation of English movie and entertainment TV channels in India, much to the delight of viewers who can now watch cult shows telecast at the same time as in the US or just a little later, the best in reality TV and binge watch shows. The small screen is keeping in step with the growing popularity of Hollywood films in India, seeking to emulate their box-office success.
Advertisers are committing hundreds of millions of dollars less to cable TV networks for the first time since the 2009/10 season, according to a report released this week from the Cabletelevision Advertising Bureau (CAB), as published by Variety.
How many gamers does it take to catch a Pokemon? 1.1 million, apparently. That’s how many people played the Game Boy classic Pokemon Red—together—on the video game streaming website Twitch.tv in February.
If you think you're seeing more video ads, you're right: In the past year, there has been a huge increase in the number of video ads displayed on web pages. According to comScore, in December 2011, only 14 percent of videos had ads attached to them, but in December 2012, that portion was 23 percent.