It's the English invasion all over again — only this time, it's on the small screen. Although it's a niche genre that fetches low advertising rates and the content costs are high, there's been a proliferation of English movie and entertainment TV channels in India, much to the delight of viewers who can now watch cult shows telecast at the same time as in the US or just a little later, the best in reality TV and binge watch shows. The small screen is keeping in step with the growing popularity of Hollywood films in India, seeking to emulate their box-office success.
Advertisers are committing hundreds of millions of dollars less to cable TV networks for the first time since the 2009/10 season, according to a report released this week from the Cabletelevision Advertising Bureau (CAB), as published by Variety.
Amazon.com, Inc. (NASDAQ:AMZN) has begun to offer TV shows and movies for its $99 Prime subscription members. Sources close to the e-commerce giant told Bloomberg that it had plans to add a variety of online on-demand channels to Prime, which caused rivalry to heat up against competitors, such as Netflix, Inc. (NASDAQ:NFLX) , Hulu, and Alphabet Inc.’s (NASDAQ:GOOG) Chromecast.
Aereo is a service that let's you watch live television broadcasts via the Internet for $8 a month. Broadcasters like CBS and Fox are not happy about Aereo. They've been suing the three-year-old startup, which is backed by billionaire media mogul Barry Diller, so far to no avail.
If you think you're seeing more video ads, you're right: In the past year, there has been a huge increase in the number of video ads displayed on web pages. According to comScore, in December 2011, only 14 percent of videos had ads attached to them, but in December 2012, that portion was 23 percent.