In a shift, Hulu will promote its slate of original programming to advertisers this week in upfronts usually reserved for cable channels and network broadcasters.
Diane Mermigas submits:
Just when network and local broadcasters are getting comfortable with the notion that hefty retransmission fees are a solid second revenue stream, new technology comes along to undercut their sustainability.
If you think you're seeing more video ads, you're right: In the past year, there has been a huge increase in the number of video ads displayed on web pages. According to comScore, in December 2011, only 14 percent of videos had ads attached to them, but in December 2012, that portion was 23 percent.
John Sides had an interesting post a few days ago noting that one of the most successful media models of the past decade has come not from the web but from good old National Public Radio:
Felix Salmon submits: For reasons that I don’t fully understand, Jim Surowiecki is not a fan of a-la-carte cable pricing, where you just pay for the channels you want, and not for the channels you don’t want.
By Dana Blankenhorn: One of the quieter Internet successes of the last few years has been Disney's (DIS) ESPN, which has gotten ISPs like Comcast (CMCSA) to tack on an extra charge on Internet bills for "ESPN3" or "WatchESPN."