Advertisers are committing hundreds of millions of dollars less to cable TV networks for the first time since the 2009/10 season, according to a report released this week from the Cabletelevision Advertising Bureau (CAB), as published by Variety.
How many gamers does it take to catch a Pokemon? 1.1 million, apparently. That’s how many people played the Game Boy classic Pokemon Red—together—on the video game streaming website Twitch.tv in February.
If you think you're seeing more video ads, you're right: In the past year, there has been a huge increase in the number of video ads displayed on web pages. According to comScore, in December 2011, only 14 percent of videos had ads attached to them, but in December 2012, that portion was 23 percent.
Aereo is a service that let's you watch live television broadcasts via the Internet for $8 a month. Broadcasters like CBS and Fox are not happy about Aereo. They've been suing the three-year-old startup, which is backed by billionaire media mogul Barry Diller, so far to no avail.