How Ford Earned its Blue Oval Back

Fri, 05/25/2012 - 06:45 EDT - The Curious Capitalist

When Alan Mulally took over as CEO of Ford in September 2006, the storied automaker was losing money on every car it produced, staring at a $17 billion annual loss, and getting trounced by the likes of Honda and Toyota on the global stage. “We were going out of business,” Mulally recalled matter-of-factly in a [...]

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How Ford Earned its Blue Oval Back

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