How and Why To Cut Down on Communications

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SAN FRANCISCO, March 31 (Reuters) - Create personal profiles. Build networks of friends. Share photos, videos and music.

Social Media Insights is a new daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

Social marketing can be hugely powerful: it drives new and repeat business, builds loyalty and engagement, and even inspires the holy grail of word-of-mouth marketing: spontaneous brand advocacy. But, like any powerful tool, social requires knowledge and skills to effectively harness its might.

Like many business owners, you’ve gone all in with your social media efforts, tweeting, Facebooking, and generally building a loyal following. But you’re missing some of social’s best opportunities if you haven’t thought about how to integrate your social effort with your traditional marketing. In fact, proven offline strategies don’t undermine your social efforts–they complement and enhance them. If you marry online and offline efforts, and allow social to open the door for other avenues to be optimised, you can form one very impressive business development tool.

Depending on whom you ask, messaging is either the most important mobile phone feature or the second-most — after regular-old phone calls. Messaging, led by SMS texts, has grown to become a huge global industry and a revenue windfall for the world's mobile carriers: 

Depending on whom you ask, messaging is either the most important mobile phone feature or the second-most — after regular-old phone calls. Messaging, led by SMS texts, has grown to become a huge global industry and a revenue windfall for the world's mobile carriers: