How Adobe And Microsoft Can Put A Clamp On Apple
By Cameron Kaine:Software giant Adobe (ADBE) has been struggling for quite some time now and it appears that its management does not know how to fix what hinders the company's progression beyond what it is known for. But that is not because they haven't put forth the effort as witnessed by the acquisition of Efficient Frontier a couple of months ago. This purchase arrived only a couple of weeks after it then scooped up Auditude, a firm with the technology to embed advertising within videos. But the questions that remain unanswered are how will these recent purchases bolster sales? And what will the company use to cure its many challenges and make this once dominant software player relevant again?
Current Challenges
Adobe's once popular Creative Suite, which includes such popular titles as Pagemaker, Dreamweaver and the ever once dominant Photoshop, has seen steady declines in sales. When coupled with the slow demiseComplete Story »
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