The waitresses at Twin Peaks wear skimpy plaid tops that accentuate their chests. In case you didn't catch the joke, the chain's logo is an image of two pointy, snow-capped mountains. And the sports bar doesn't stop there: It promises "scenic views."
NEW YORK (AP) -- The waitresses at Twin Peaks wear skimpy plaid tops that accentuate their chests. In case you didn't catch the joke, the chain's logo is an image of two pointy, snow-capped mountains. And the sports bar doesn't stop there: It promises "scenic views."...
A new restaurant is taking over Hooters' niche. While sales at Hooters were flat last year, Tilted Kilt Pub & Eatery's business soared 18%, according to estimates by Technomic, a food industry research firm. Both companies employ similar strategies: Find gorgeous, young women to serve beer and wings in skimpy costumes.
To attract millennials, Hooters is taking a couple of points from Buffalo Wild Wings' playbook. Much like the hugely successful wing chain, Hooters will offer a limited-time menu during the NCAA tournament.
Hooters is turning to overseas expansion to fight mounting competition in the US. The so-called "breastaurant" is planning to open more than 30 restaurants in Southeast Asia over the next six years, executives announced in a release.
Hooters built an empire by hiring young and attractive waitresses. But a former server told us there's a lot people get wrong about the 450-restaurant chain. Brittany, 28, told us everything she knows about about working at Hooters. She addressed breast size requirements, what customers are like, and how she was taught to succeed.
"Breastaurant" lovers might want to sit down. Hooters has changed its logo for the first time in 30 years. "We wanted to give 'Hootie' a facelift along with the stores," chief marketing officer Dave Henninger told USA Today. But don't worry, "the double entendre" — look at the owl's eyes if you need further clarification — "remains in place," Henninger assured regulars. "We wanted to keep the tongue-in-cheek wink going."
Hooters is remodeling its restaurants around what execs believe is the main attraction: sports. Marketing chief Dave Henninger told Erin Dostal at Nation's Restaurant News that the brand is heavily investing in easier viewing for sports games.