Here's Why the Future of the CDN Business Is in Mobile Content Acceleration

The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market. 

Barclays Online Business Outlook 2013 has revealed that the average online company surveyed experienced over 11 per cent compound annual growth over the last three years. With the UK economy growing just over 0.2 per cent in the same period, the online sector is growing at a rate of 57 times faster. Yet, Britain’s online businesses stand to miss out on significant opportunities due to a lack of forward planning around mobile and preparation for superfast 4G networks.

Dan Rayburn submits: Over the past few weeks, I've been getting a lot of calls from folks asking about Akamai's (AKAM) CDN business and how they are doing in the market along with questions on the stability of CDN pricing.

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If you’re anything like the typical e-commerce merchant I talk to, you’re probably obsessed with site statistics. Within the space of a few years Google analytics has turned rational thinking retailers into stats-a-holics. I recently spent a day with a merchant who could tell me everything about his customers, where they lived, the browser and ISP they use and most importantly the paths customers take through the site. However, the one fact he couldn’t tell me was how many people visited his site from an Apple iPhone.

Mobile's share of traffic to e-commerce sites more than doubled over the past year. According to the latest Monetate E-commerce Quarterly report, smartphone and tablets combined for a 21 percent share of e-commerce traffic in the fourth quarter, up from 8 percent a year prior.  

Dan Rayburn submits: Everyone reading this blog is aware of the fact that Internet traffic continues to grow, and that an increasing amount of this traffic is being driven by video.

Dan Rayburn submits: On Thursday morning Akamai (AKAM) announced it has acquired privately held Velocitude, which operates a platform for customers using mobile video for commerce and marketing purposes.