The Hard Drive Commodity Trap
By Dana Blankenhorn: Not all tech earnings are created equal.Most big company tech stocks hover in the mid-teens, in terms of multiples. Microsoft (MSFT) is at the low end of the range, Google (GOOG) at the high end, Apple (AAPL) in the middle.All of these companies are relatively volatile, widely held and easily traded. They rise-and-fall with the market, with the general consensus, with their earnings, but the PE multiples are stable, because that's how people feel about the companies' prospects. We understand the cloud is a differentiator, so Google's influence in that area is seen as deserving a premium. Argue about that all you want - the relative valuations of all three have remained fairly stable.And this is the key to all tech analysis. It's our view of a company's technology that determine what we will pay for its earnings. Thus there are some companies that have the PEComplete Story »
- Original article
- Login or register to post comments

