Green Mountain Coffee: The Dr. Jekyll & Mr. Hyde of Socially Responsible Investing
Dominic Lombardo submits:Like Robert Louis Stevenson's 1886 novella entitled the The Strange Case of Dr. Jekyll and Mr. Hyde, Green Mountain Coffee Roasters (GMCR) has a split-personality.Company Description:Green Mountain Coffee Roasters is a specialty coffee company based in Waterbury, Vermont. The company roasts 100% Arabica coffees and offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, and flavored coffees that sell under the company's and Newman’s Own Organics brands. In 2006, the company acquired Keurig, a manufacturer of single-cup ("K-Cups") brewing systems.Green Mountain Coffee Roasters is considered a benchmark for what a Socially Responsible company's supposed to look like - a gentleman to society. It is often highly ranked, sometimes #1 (2006, 2007) as a company with the most Corporate Social Responsibility (Source: CRO Magazine, 2006-2010)
What we have here appears to be two entirely different companies. How can one justify an investment without beingComplete Story »
- Original article
- Login or register to post comments



