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    Google: Much More Than Search, For Better Or Worse

    Fri, 03/23/2012 - 11:30 EDT - Seeking Alpha
    • Frank J. Constantino
    • GOOG

    By Frank J. Constantino:"Google's mission is to organize the world's information and make it universally accessible and useful" (from Google.com). What does Google do? Google (GOOG) does search, and it is arguably the world's best search engine. Type any word or phrase into the Google search engine and it is likely to retrieve more relevant results than you can read in a day. In short, Google makes money, and a lot of it, by posting advertisements next to search results. They get paid anytime someone clicks a company's advertisement. While advertising is by far Google's bread and butter, the company has forayed into many different areas of technology over the years. Some are very well known, such as Android and Google maps. Others are less known, and in recent years, have been the focus of some shareholder ire. Many investors have criticized Google, claiming they have misused a lot of the capital theComplete Story »

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