GM signs on as Manchester United's auto sponsor

DETROIT (Reuters) - The world's largest automaker has jilted America's Super Bowl for the global variety of football.

DETROIT (Reuters) - The world's largest automaker is jilting America's Super Bowl for the global variety of football.

DETROIT (Reuters) - The world's largest automaker is jilting America's Super Bowl for the global variety of football.

DETROIT (Reuters) - General Motors Co signed a sponsorship deal with Manchester United on Monday after rewording the terms negotiated with the popular English soccer club by the U.S. automaker's ousted global marketing chief. Under the seven-year jersey sponsorship deal starting in 2014-2015 for the Chevrolet brand, GM will pay $60 million to $70 million a year, said a person with knowledge of the contract who asked not to be identified. GM also will pay the club a $100 million activation fee, making the deal's total value worth as much as $600 million, the person said. ...

General Motors Co signed a sponsorship deal with Manchester United on Monday after rewording the terms negotiated with the popular English soccer club by the U.S. automaker's ousted global marketing chief. ...

DETROIT (Reuters) - General Motors Co signed a sponsorship deal with Manchester United on Monday after rewording the terms negotiated with the popular English soccer club by the U.S.

DETROIT (Reuters) - The ouster of General Motors Co's global marketing chief is related to a hugely expensive sponsorship deal with England's Manchester United soccer club for which GM is paying twice as much as the team's previous automotive sponsor. On Monday, GM, the biggest U.S. automaker, announced its Chevrolet brand would sponsor the hugely popular club's shirts for the next seven years. ...