GM passes on running TV ads during 2013 Super Bowl

General Motors Co will not advertise in next year's Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company announced it was dropping ...

This Sunday, more than 100 million American viewers are expected to tune in to watch the San Francisco 49ers play the Baltimore Ravens as part of Super Bowl XLVII.  For some viewers, the ads are even more exciting than the game, and companies have paid a record-setting premium this year to broadcast their spots.  

Super Bowl ads are getting costlier more quickly than ever -- and more numerous.

The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial. How do they plan on doing it? Here are a few of the ways: Longer Commercials The most talked-about ad from last year’s Super Bowl was Chrysler‘s “It’s Halftime in America” featuring Clint Eastwood.

The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial. How do they plan on doing it? Here are a few of the ways: Longer Commercials The most talked-about ad from last year’s Super Bowl was Chrysler‘s “It’s Halftime in America” featuring Clint Eastwood.

Filed under: House & Home, Weird & Wonderful, Television

DETROIT (Reuters) - General Motors Co and Facebook Inc are discussing the return of the U.S. automaker as a paid advertiser about eight months after GM said it would stop running ads on the social networking website, a top GM executive said. Alan Batey, GM's interim marketing chief, said at the Detroit auto show that discussions with Facebook officials were ongoing though the Detroit company had nothing to announce about a return to Facebook as a paid advertiser. "We're still actively talking to them and looking at opportunities that come our way," Batey told Reuters on Tuesday. ...

Filed under: House & Home, Weird & Wonderful, Television