GM: New Advertising Deal Huge For Investors
By Stock Croc:General Motors (GM) has big plans for cementing Chevrolet as a brand recognizable all over the world. To penetrate awareness in emerging markets, General Motors is going to sponsor Manchester United, which claims to be the most popular sports franchise in the world. The deal will last for five years, but no financial details have been released as of now.We simply do not know at this point how much the deal will cost General Motors. With this deal though, Chevrolet will replace Audi as the club's official car sponsor. Audi, too, has been attempting to court upper and middle class buyers in emerging markets like China. In my view, General Motors is taking the lead in establishing a real first-mover advantage by selling significant volume and now advertising directly to more emerging market consumers.This particular move, likely one of several international advertising aims, seems to be a goodComplete Story »
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