Global Ad Revenues From Social Networks To Reach $5.4B In 2011

By TechCrunch:

By Leena Rao
Ad revenue from social networks worldwide is expected to reach $5.54 billion this year, according to eMarketer estimates, and will double by 2013. eMarketer is taking into account a number of popular social networks, including Facebook, Twitter and LinkedIn (LNKD). Half of this year’s ad spend on social networks, $2.74 billion, is coming from the US market. Unsurprisingly, the majority of this ad revenue is coming from Facebook, which is expected to pull in over $3.8 billion this year from advertising to its 800 million members. Revenue is clearly growing, but eMarketer’s data shows that the fastest growth over the next few years will take place in ad spending outside the U.S. By 2013, non-US revenues will make up 51.9% of the total, which will hit $10 billion worldwide. In the US, social networks will make nearly $5 billion from ads that year. Social network ad revenueComplete Story »