Gamification Grows Up to Become a CEO's Best Friend
Gamification sometimes brings to mind ancillary activities such as earning points on a consumer web site or getting to a new level of expertise in online communities. But a new wave of gamification is underway, one that is focused on creating a deeper understanding of what makes a business successful. It's not about "virtual" points, but hard-dollar revenue. The next wave of gamification is not about games. It is about understanding business processes. In essence, gamification, applied to the enterprise, is an improved and flexible form of business process management (BPM), one that offers a new way to understand and optimize business processes.