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    This festive season, confectioneries to cost more on back of higher sugar prices

    Sun, 08/21/2016 - 16:10 EDT - The Economic Times
    • RDF10

    NEW DELHI: Confectionery items are set to become dearer in the run up to the festival season, driven up primarily by higher sugar prices, said food industry executives. The sugar and confectionery segment has seen persistent inflation, with prices on an upswing since February. Blame it on the drought in sugarcane growing regions where production has seen a massive fall, inflation in this category of the consumer basket has soared to 21.9% in July from a 0.5% in February. The higher sugar price is spilling over into candies, sauce, jam, jelly and ice cream, making them costlier as well. "We expect prices of confectionery items to firm up with the festive demand peaking in September-October," said Akshay Bector, chairman of Cremica Food Industries that sells sauce, condiments and snacks. He expects any price correction to happen only after Diwali, which this year is on October 30. Rajesh Gandhi, managing director at ice cream major Vadilal Industries, said any correction in the ice cream industry would be only in February-March. Manish Aggarwal, executive director at Bikanervala Foods, said his company marginally increased the prices of savouries from snacks to sweets because of the rising prices of sugar, pulses and oilseeds. He doesn't see any major drop in prices immediately. The sugar and confectionery category, with a weight of 1.36% in the consumer price index and 3.49% in the food index, has seen the second highest inflation rate after pulses for the last six months. While they are facing cost pressure, food companies get extra room to raise their product prices at this time of the year, with festivals providing guaranteed demand. "Festive season is the time when product prices can go up. Companies can afford to increase prices based on this assured festive demand ... this is where they can exercise their pricing power," said Upasna Bhardwaj, senior economist at Kotak Mahindra Bank. Meanwhile, the sugar industry is predicting stable prices, or even a price correction, for the sweetener, as there would be enough supplies in the local market despite an expected fall in 2016-17 production. According to Abinash Verma, director general of the Indian Sugar Mills Association, the average ex-mill sugar price in India is Rs 34.50 a kg, similar to that in 2014-15. "Now the prices are going to remain stable as there is enough sugar in the country and market," he said. Sagar Kurade, president of the All India Food Processors Association, said as soon as the sugar crushing season begins by mid-October, there could be a correction in the price. The sugar industry has predicted output in 2016-17 at about 23.3 million tonnes, compared with 25.1mt the previous year. According to agriculture ministry data, cane acreage as on August 19 was lower at 45.55 lakh hectares against 49.60 lakh hectares last year. But the food ministry expects enough sugar supplies in the market. In June, it predicted the closing stock at the end of the sugar marketing year in September at 7-7.5 mt and the estimated production next season at 23-24 mt, which would be more than enough to meet the domestic demand of about 26 mt.

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