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    Facebook Privacy Policy Change Paves Way For Off-Facebook Advertising

    Fri, 05/11/2012 - 13:27 EDT - Forbes.com - Top Stories

    Facebook is revamping its privacy policy* (which it likes to call a "data use policy"), fulfilling a pledge it made to the Irish privacy regulator to be more transparent and detailed about how it will and won't use the dirt it has on its users.

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      ByTufenk:Facebook (FB) recently announced proposed changes to its privacy policy. These changes reveal for the first time its implicit intention to develop a new "intelligent" advertising engine which will ultimately deliver ads to other sites for advertisers.

    • Congress's New 'Apps Act' Could Change How You Use Your Mobile Phone Forever

      Rep. Hank Johnson (D-Ga.) has published a draft of his proposed "Apps Act," which if enacted will govern advertising, user privacy and data tracking on mobile phones. The area is currently mostly unregulated.

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      Facebook outlined changes to its privacy policy on Thursday and asked for feedback from the social network's more than 300 million users.Vice president of communications and public policy Elliot Schrage, in a post on the Facebook blog, said members will have until November 5 to send in their comments about the proposed changes."This is the next step in our ongoing effort to run Facebook in an open and transparent way," he said. "After the comment period is over, we'll review your feedback and update you on our next steps."

    • The Facebook Bait And Switch

      By Peter Pham:A few weeks ago, Facebook (FB) changed its privacy settings that will allow the company to gather user data from its own and external services such as Instagram but it had bigger implications when the company announced that it is working on an external ad network. The move will be welcomed by its investors as Facebook could potentially double its earnings within a short span of time.

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