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    Facebook Advertising: Irony Is The Algorithm's Achilles Heel

    Sat, 06/02/2012 - 23:19 EDT - Forbes.com - Top Stories

    Nick Bergus's amusing misfire with a "sponsored stories" on Facebook about a 55 gallon drum of personal lubricant is a caution for any company that wants to leverage social scale through algorithms. For Facebook, irony, the leading cultural trope of the generations it counts on as its core users, is creates serious friction for monetization.

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