Examining Teva and Bayer's Generics Battle
EP Vantage submits:Teva’s (TEVA) at-risk launch of generic versions of the contraceptive Yaz is set to send the Israeli company to the US courts as Bayer seeks to preserve sales of its best-selling franchise. Whilst Teva is accustomed to spending time in the courts, what surprised some industry observers is that it had already signed a deal with the German company agreeing to hold off launch until July 1, 2011.But Teva has its own sales to think of. A 30-month stay against Watson Pharmaceuticals’ (WPI) own application for its Yaz copycat (drospirenone and ethinyl estradiol) expired in May, and an at-risk launch was necessary for Teva to reach the market first with a low-cost generic. The early launch, not expected by some analysts, could see consensus sales forecasts coming down by €200m ($244.5m) in 2010 and 2011, according to analysts from JP Morgan Cazenove.Complete Story »
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