Ecosystems The New Tech Buzzword For Fall
By Dana Blankenhorn: The new tech buzzword for the fall of 2011 is ecosystem. We're not talking about the Earth, but a self-sustaining system of hardware, software, services and transactions without which you're no longer a real tech player. Apple (AAPL), Google (GOOG), and Amazon (AMZN) all have functional ecosystems with all these elements in them. Microsoft (MSFT) is trying to build one, but many of its parts are rickety. An ecosystem must include all these elements:
- Mobile devices in high demand.
- Ancillary products and services (from yourself and others).
- A cloud that sells all of it.
Microsoft has a cloud. They even have a product in some demand with the Xbox. But most of what they sell is sold through channels, not directly. Most of what they produce has someone else's brand name on it. And their reputation in the mobile space is very poor. Shareholders do have hope. Lawsuits are slowingComplete Story »