Eastman Kodak: Developing a New Exposure
Steve Alexander submits:
Eastman Kodak (EK) is one of the great American brand names of the past century. Founded in 1892 by George Eastman, Kodak was responsible for creating and bringing to market the technology necessary for mass-produced photography and motion pictures. Eastman patented the first film in roll form, the first film usable for motion pictures, and the first cameras suitable for use by the mass consumer. For nearly 100 years, the company was synonymous with and dominated the film photography industry, even facing anti-trust lawsuits in the 1970's.Certainly, times have changed today. The invention and rapid roll-out of digital cameras and, more recently, camcorders has decimated Kodak's legacy cash cow. The film business is still an important part of the company. For fiscal 2009, it generated around 27% of revenues and propped up the company's other segments, which were collectively unprofitable.Complete Story »
- Original article
- Login or register to post comments
