Online streaming video performance is improving by leaps and bounds. Problematic buffering or low resolution affected far fewer online video streams last year, compared to 2012, according to a report by online video platform Conviva.
THERE are only so many waking hours in a day, and so spending more time doing one thing means less time doing something else. A new working paper by Scott Wallsten provides a sense of what "something else" is:
CBS chief research officer David F. Poltrack told attendees at a conference yesterday that the company actually takes in more advertising money when a person watches one of its shows online than it does when someone watches the show on traditional television.
The online advertising company Triggit announced today that it has been testing a way to expand the retargeted native ads it runs on Facebook to other sites across the web. Triggit works with retail brands and other direct-response advertisers to market products to customers on Facebook based on a prior history of searing for those products online.
Amazon.com, Inc. (AMZN) has raised the annual membership fee for Amazon Prime from $79 to $99, and for student members from $39 to $49. The 25% fee hike could result in the loss of some customers but can also add to the company’s bottom line if the churn rate is minimal. Investors seemed to welcome the news as the stock price remained stable compared to the overall market, which was down. The share price has opened higher for the past two days.