THERE are only so many waking hours in a day, and so spending more time doing one thing means less time doing something else. A new working paper by Scott Wallsten provides a sense of what "something else" is:
Mobile continues to eat up an ever greater share of online video viewing. According to Ooyala's latest Global Video Index report, smartphones and tablets combined for a 10% share of time spent watching online video in March, doubling from 5% a year ago.
Facebook had the fastest-growing online video audience of major Web properties over the last 10 months, and is only second to Google in terms of video audience size, according to comScore data. Google sites, which includes YouTube, still has a video audience that is more than twice the size of Facebook's.
If you think you're seeing more video ads, you're right: In the past year, there has been a huge increase in the number of video ads displayed on web pages. According to comScore, in December 2011, only 14 percent of videos had ads attached to them, but in December 2012, that portion was 23 percent.