Mobile's rise has recently attracted the attention of major media companies. For example, NBCUniversal News Group took a 10 percent stake in NowThis News, a company that specializes in creating short news videos for its mostly mobile audience.
Facebook had the fastest-growing online video audience of major Web properties over the last 10 months, and is only second to Google in terms of video audience size, according to comScore data. Google sites, which includes YouTube, still has a video audience that is more than twice the size of Facebook's.
If you think you're seeing more video ads, you're right: In the past year, there has been a huge increase in the number of video ads displayed on web pages. According to comScore, in December 2011, only 14 percent of videos had ads attached to them, but in December 2012, that portion was 23 percent.
U.S. video viewership has skyrocketed on Facebook over the last couple of months. In part, the jump is attributable to a change in how video views on Facebook are tracked (Vine videos are now included), but Facebook has also gotten a boost from the new auto-play video feature.
THERE are only so many waking hours in a day, and so spending more time doing one thing means less time doing something else. A new working paper by Scott Wallsten provides a sense of what "something else" is: