Directi to hire 1000 engineers and sales people
MUMBAI: Directi plans to hire 1000 engineers and sales people this year and will accelerate its headcount addition next year, as the technology company gets more ambitious in its growth plans. Directi was started in 1998 by Bhavin Turakhia and his brother when they were teenagers. The company has seven businesses - ranging from online advertising to calling apps and digital meal vouchers and benefits. The company had a little over 1200 employees at the start of the year. "Given our growth plans, we are very understaffed right now. We will need to add more people because I am more ambitious now than in the past. My target now is 10X of everything we did in the past," Turakhia, CEO of Directi, told ET. The company also plans to start new offices in Chennai, Hyderabad, Pune, Ahmedabad and Kolkata. Directi has over $250 million in revenue and, in 2014, sold four of its businesses to Endurance International Group for $160 million. He said the company's online advertising business and Radix, its registry operator business, were growing in double-digits. Ringo, the company's calling application, Flock, its enterprise messaging application and Zeta, which offers digitised meal vouchers, are still in their early stages of growth. Directi launched Zeta earlier this year. "We already have more than 100 corporates using Zeta. We have two more product launches in the works. The idea is to disrupt the tax optimisation business starting with meal vouchers. We also plan to target expense management and gifts and corporate rewards," Turakhia said. He added Zeta was being perfected in India before the company rolled out the product to other markets. Directi has never raised money externally and funds its newer ventures from the cash it accrues from its older businesses. Most of the additions will happen in Bengaluru, though Turakhia says he finds the city an increasingly hard place for employees.