When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an entire franchise that turns dance instructors into entrepreneurs selling apparel and CDs.
By Robert-Ake: If you've been to your local gym anytime in the past year, you've probably heard of Zumba. Zumba's popularity in the fitness world is growing and it's becoming extremely profitable for those that are taking advantage of its popularity.
"This is going to be a party, may as well get to know each other," our petite instructor shouts out while us students all shake hands. The live DJ in the corner blasts Shakira from the speakers while we all start jumping up and down and waving our arms.
Zumba is more than an exercise class — it's become the dance fitness craze. In 2012, Zumba was named "Company of the Year," by Inc.com and is currently the largest fitness brand in the world. "We took the experience of being at a night club on Saturday, so people don't feel like they're exercising," Alberto Perlman, CEO of the company, tells us.
By Mark Gomes:On November 15, Majesco (COOL) released "Zumba Fitness 2," the next installment of its wildly successful Zumba franchise. Sales of the sequel have only been modestly positive. As a result, shares of COOL have fallen 10% in recent weeks.
If you’ve been slow to start your New Year’s resolution to get fit in 2013, it may be because you’re having a hard time getting to the gym — or can’t afford a membership. The good news is if you have a smartphone you may not need the gym at all!
By Chris Katje: Majesco Entertainment (COOL) is a small capitalization video game maker who specializes in motion captured games as well as games for handheld devices and social platforms like Facebook. It is today’s release of Zumba Fitness 2 that brings me to write about Majesco stock.