When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an entire franchise that turns dance instructors into entrepreneurs selling apparel and CDs.
By Robert-Ake: If you've been to your local gym anytime in the past year, you've probably heard of Zumba. Zumba's popularity in the fitness world is growing and it's becoming extremely profitable for those that are taking advantage of its popularity.
Zumba is more than an exercise class — it's become the dance fitness craze. In 2012, Zumba was named "Company of the Year," by Inc.com and is currently the largest fitness brand in the world. "We took the experience of being at a night club on Saturday, so people don't feel like they're exercising," Alberto Perlman, CEO of the company, tells us.
By Mark Gomes:On November 15, Majesco (COOL) released "Zumba Fitness 2," the next installment of its wildly successful Zumba franchise. Sales of the sequel have only been modestly positive. As a result, shares of COOL have fallen 10% in recent weeks.
By Chris Katje: Majesco Entertainment (COOL) is a small capitalization video game maker who specializes in motion captured games as well as games for handheld devices and social platforms like Facebook. It is today’s release of Zumba Fitness 2 that brings me to write about Majesco stock.
By Brian Nichols:Small cap stocks are capable of producing large gains any given day. Sometimes these gains are legitimate and other times they are not. The largest corporations in the world started off small at one time. Small cap stocks are no different, many of these companies are well ran organizations that are in the process of expanding operations and will provide long term investors with returns of significant value in the coming future.
Inspired by Tony Horton’s P90X fitness infomercial that promises results in 90 days through muscle confusion, 10-year-old CJ Senter is rolling out his own Workout Kid DVDs aimed at helping fellow young [...]