When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an entire franchise that turns dance instructors into entrepreneurs selling apparel and CDs.
You'll have to get up at the crack of dawn to take part in Silicon Alley's hottest new party. Daybreaker is an event created by General Assembly co-founder Matthew Brimer and Super Sprowtz founder and CEO Radha Agrawal — and it gets going early.