DealBook: Giving Some Muscle to a Growing Fitness Trend

By Robert-Ake: If you've been to your local gym anytime in the past year, you've probably heard of Zumba. Zumba's popularity in the fitness world is growing and it's becoming extremely profitable for those that are taking advantage of its popularity.

ByBuffett Junior: Company Background

Zumba is more than an exercise class — it's become the dance fitness craze. In 2012, Zumba was named "Company of the Year," by Inc.com and is currently the largest fitness brand in the world. "We took the experience of being at a night club on Saturday, so people don't feel like they're exercising," Alberto Perlman, CEO of the company, tells us. 

By Mark Gomes:On November 15, Majesco (COOL) released "Zumba Fitness 2," the next installment of its wildly successful Zumba franchise. Sales of the sequel have only been modestly positive. As a result, shares of COOL have fallen 10% in recent weeks.

The Perfect Punch advertises a full-body, fat-burning workout, but you might as well just hit the treadmill.

By Chris Katje: Majesco Entertainment (COOL) is a small capitalization video game maker who specializes in motion captured games as well as games for handheld devices and social platforms like Facebook. It is today’s release of Zumba Fitness 2 that brings me to write about Majesco stock.

(Make Lemons)

By Brian Nichols:Small cap stocks are capable of producing large gains any given day. Sometimes these gains are legitimate and other times they are not. The largest corporations in the world started off small at one time. Small cap stocks are no different, many of these companies are well ran organizations that are in the process of expanding operations and will provide long term investors with returns of significant value in the coming future.