A huge portion of the web advertising eco-system is based on fraud, according to Spider.io, a company that analyzes web traffic. The company tells AdExchanger that it has detected a massive botnet — a network of computers controlled by malware — that drives bogus traffic and clicks to a group of about 202 web sites:
Adblock Plus, which claims to be the most popular ad blocking tool, has been victorious again in court versus publishers who took out lawsuits against its owner company Eyeo demanding that users should not be allowed to legally block ads on their sites.
As we navigate the brave new world of online advertising, think about your own Web consumption patterns. If you’re like most people, you have a unique style of browsing for news and entertainment. In both your online research and news-gathering, a few basic patterns are likely to emerge:
Guest Blogger Associate Professor Ann Marie Marciarille: Teeth-Whitening at the Supreme Court: "Well, that is how the Wall Street Journal described the March 3, 2014 grant of certiorari in North Carolina Board of Dental Examiners vs. Federal Trade Commission, anyway.