Cutting Out Middleman To Sell Tiny Ads Online

Adweek's Mike Shield's has dropped another of his must-read stories on fraud in the online ad business.

Fraud in online advertising is a huge business, we noted recently.

The team at web traffic analytics site spider.io released a cool diagram that sheds light on the mostly invisible (and illegal) world of hidden display ad exchanges. Ad fraud occurs when high-traffic, low-quality sites (like porn or song lyric sites) insert legitimate websites into their browsers that visitors to the site don't even see. This boosts impressions (number of times legit ads are served) without humans ever even seeing the ads.

If you think you're seeing more video ads, you're right: In the past year, there has been a huge increase in the number of video ads displayed on web pages. According to comScore, in December 2011, only 14 percent of videos had ads attached to them, but in December 2012, that portion was 23 percent.

Cookies — the small pieces of code that websites drop onto your internet browser in order to track your activity, usually for advertisers — have gotten a bad rap recently.

Increased investment within the online display space in particular has had a significant impact on the overall growth in this spend, not least because of the exciting innovations emerging within the industry – including the roll-out of new advertising formats from the Internet Advertising Bureau, in a bid to advance the sector’s mobile capabilities.

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