Facebook is starting to drive more traffic to digital media websites than Google is, according to new data from Parsely, an analytics firm which collects data for about 400 digital publishers, including Conde Nast, Reuters, Mashable, and The Atlantic.
Adblock Plus, which claims to be the most popular ad blocking tool, has been victorious again in court versus publishers who took out lawsuits against its owner company Eyeo demanding that users should not be allowed to legally block ads on their sites.
A huge portion of the web advertising eco-system is based on fraud, according to Spider.io, a company that analyzes web traffic. The company tells AdExchanger that it has detected a massive botnet — a network of computers controlled by malware — that drives bogus traffic and clicks to a group of about 202 web sites:
By Katie Benner & Sydney Ember NEW YORK: For years, people have longed for ways to stop advertising from popping up on their iPhones and iPads. Now, software to block ads on these gadgets has arrived -and the harsh realities of the practice are causing second thoughts. Just two days after Apple enabled ad-blocking apps through its new mobile operating system, iOS 9, users are embracing the new technology after long complaining that the ads track them, slow down Web browsers and are just plain annoying.
As we navigate the brave new world of online advertising, think about your own Web consumption patterns. If you’re like most people, you have a unique style of browsing for news and entertainment. In both your online research and news-gathering, a few basic patterns are likely to emerge: