A huge portion of the web advertising eco-system is based on fraud, according to Spider.io, a company that analyzes web traffic. The company tells AdExchanger that it has detected a massive botnet — a network of computers controlled by malware — that drives bogus traffic and clicks to a group of about 202 web sites:
As we navigate the brave new world of online advertising, think about your own Web consumption patterns. If you’re like most people, you have a unique style of browsing for news and entertainment. In both your online research and news-gathering, a few basic patterns are likely to emerge:
The team at web traffic analytics site spider.io released a cool diagram that sheds light on the mostly invisible (and illegal) world of hidden display ad exchanges. Ad fraud occurs when high-traffic, low-quality sites (like porn or song lyric sites) insert legitimate websites into their browsers that visitors to the site don't even see. This boosts impressions (number of times legit ads are served) without humans ever even seeing the ads.
If you think you're seeing more video ads, you're right: In the past year, there has been a huge increase in the number of video ads displayed on web pages. According to comScore, in December 2011, only 14 percent of videos had ads attached to them, but in December 2012, that portion was 23 percent.
Remember that episode of Friends when Ross be-bops his way around a black-lit dance club with his glowing smile as the center of attention (and the butt of all the jokes)? That slightly irrational fear has kept me from whitening my own teeth, but beauty experts all stress how a bright smile contributes to maintaining your youthful looks.