Craft an Attention-Grabbing Message

Chinese businessman Kenny Huang is a master at grabbing people's attention. When it comes to hype, his bid to buy Liverpool football club may be his biggest score yet.Liverpool club chairman Martin Broughton has confirmed Huang is one of several potential buyers to submit a bid to buy the popular English Premier League team.The Hong Kong-based sports promoter mixes Wall Street flair with strong Chinese government connections, the key to business success in the Asian nation.

Clear and well-articulated presentations are a pleasure to listen to, but they won’t necessarily be remembered. On the other hand, great quotes get picked up and repeated — whether at the water cooler, in blog posts, or on social media. Embed these types of sound bites when you want to make a speech memorable: Rhythmic repetition.  Repeat a key word or phrase at the beginning, middle, or end of sentences. Use this rhetorical device throughout the presentation and people will walk away remembering that word or phrase.

Guest blog post by Cameron F. Kerry, Department of Commerce General CounselAs co-chair of the National Science and Technology Council Subcommittee on Privacy and Internet Policy, I am proud to have worked on the Obama administration’s comprehensive blueprint to improve consumer privacy protections, the “Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy” (PDF).  As the president stated in the report, “we must reject the conclusion that privacy is an outmoded value.  It has been at the heart of our democracy from its inception, and we need it now more than ever.”This is the message I took to European lawmakers, officials, and businesses about the administration’s privacy policy framework. Central to the framework is the tenet that consumers who have confidence their privacy is respected are more likely to express themselves online, engage in commercial activity, and form social connections on the Internet. Consumer trust is essential for a strong digital economy, which in turn provides a platform for greater innovation and job creation.

I can't remember who made this point to me. Maybe it was Tyler Cowen. But we were talking about the Swedish health care system.

Today's advice comes from Naomi Simson, CEO and founder of RedBalloon, via her post on LinkedIn: