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    Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV...A Money Machine

    Tue, 06/12/2012 - 22:17 EDT - Forbes.com - Top Stories

    BOOM! Traditional TV Advertising is being disrupted right in front of our eyes. ??Gone are the Mad Men days of TV advertising ? martini lunches, no real measurement, and scant ROI models. ??Enter the SocialTV. ??SocialTV is leveraging mobile, cloud, and social technologies and is quickly reinventing how companies are advertising on TV or lack ...

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