Canadians may be growing weary of — even hostile to — all those Economic Action Plan ads the Harper government has been pumping out for the last four years.
Eight polls the Finance Department commissioned between 2009 and 2012 suggest the TV, radio, print and Internet ads are starting to fizzle — and annoying some people.
The most-recently released survey has respondents calling the material “propaganda” and a “waste of money,” while fewer people than ever are taking any action after viewing the ads.
The Harper government is spending hundreds of thousands of dollars advertising a program that does not yet exist.
Prime-time ads began airing this week during NHL playoff games – currently the priciest advertising real estate on the dial _ that tout a new federal Canada Jobs Grant for training workers.
The trouble is, the freshly announced program is at present little more than a concept that has yet to be negotiated with provincial governments, and requires buy-in from employers as well.