While Apple Inc. (AAPL) has been making the headlines with the launch of its new iOS yesterday and the new iPhones that are set to go on sale tomorrow, Amazon.com, Inc. (AMZN) has also launched new devices that range across both tablets and e-books.
Amazon, in the latest salvo in the electronic book reader war, unveiled a new version of its large-screen Kindle on Thursday with a slashed price.The new Kindle DX, which features a 9.7-inch (24.6-centimeter) screen, costs 379 dollars, down from 489 dollars.Apple's cheapest iPad, the Kindle's chief rival, costs 499 dollars and features a color e-reader compared with the black-and-white Kindle, which is devoted exclusively to digital books.
By John Mylant: Amazon (AMZN) has taken a steep move down over the last two weeks. It just happens that Apple's iPad mini has come out around the same time. Has this new product from Apple threatened Amazon's bottom line? Has it been the cause of investor anxiety dropping Amazon's price? Let's take a look at how the iPad mini might be influencing Amazon's stock price.
As Apple's head of design, Jony Ive gets to introduce the company's new products. He favors plain white backgrounds, a calm but enthusiastic way of speaking, and sweeping hand gestures. Amazon is spoofing all of this in its new Kindle Fire HDX 8.9 ad.
Amazon crowned itself the king of tiny tablets two years ago with the launch of its original Kindle Fire. It marked the first time you could buy a decent tablet for hundreds less than Apple's iPad. It wasn't a home run, but it's rock-bottom price appealed to enough people to make the "Fire" brand just as recognizable as "iPad".
I can't even begin to tell you how much I enjoy using Amazon's latest Kindle Fire tablet, the HDX 8.9. It's amazingly light (13.2 ounces, not even a pound!), fast (a 2.2GHz Snapdragon processor), with a responsive touch screen and great screen quality. Plus it has goodies like front- and rear facing cameras, surround sound, and the battery lasts forever. It's a joy to play with.
Amazon's tablet lineup for 2013 is now complete, following the release of the Kindle Fire HDX 8.9, a bigger version of the new 7-inch Kindle Fire HDX that launched last month. You can buy it now starting at $379.
Kevin Parker submits: Amazon.com (AMZN) has a major uphill battle for the long-term viability of its Kindle product. With the release of the Apple (AAPL) iPad - a far superior product in my opinion - Amazon is most likely feeling the heat. Amazon has recently updated its Kindle DX product with a new graphite finish and a price cut down to $379.