In the years ahead, buying cable Internet as an add-on to your TV package might seem like a memory from a simpler time. That's because many Americans are opting to skip the television part altogether and instead getting faster broadband connections.
Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly's research, the most critical days in a video's lifetime are those immediately following its launch:
Over the last month, 30-second video clips of costumed people dancing spasticly to the now-familiar refrain of "The Harlem Shake" have taken over the internet. If you have a wifi connection, then you've probably seen the meme. (Whether you understand it or not is another issue entirely.)
On every type of device, people spend more time watching programming that is 10 minutes or longer, compared to videos shorter than 10 minutes, according to a report by Ooyala. Here's how time spent watching different length videos breaks down by device: