Amazon announced on Monday that it purchased Twitch for $970 million. Twitch is a website where video game enthusiasts can view and participate in live streams of video games in real time. Unless you're familiar with the video game community, chances are you've probably never heard of Twitch. However, it accounts for a surprising amount of internet traffic — nearly as much as giant Web brands like Netflix and Google among others.
In the years ahead, buying cable Internet as an add-on to your TV package might seem like a memory from a simpler time. That's because many Americans are opting to skip the television part altogether and instead getting faster broadband connections.
Over the last month, 30-second video clips of costumed people dancing spasticly to the now-familiar refrain of "The Harlem Shake" have taken over the internet. If you have a wifi connection, then you've probably seen the meme. (Whether you understand it or not is another issue entirely.)
Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly's research, the most critical days in a video's lifetime are those immediately following its launch: