Burger King Worldwide Inc. is bringing in Unilever executive Fernando Machado as its new senior vice president of global brand management, part of an effort to burnish its image worldwide.
Machado, 39, is starting today after relocating from London to Miami, where Burger King is based, said Alix Salyers, a company spokeswoman. In the newly created job, he is reporting to Chief Marketing Officer Axel Schwan.
By Jacob Steinberg:British investment company Justice Holdings has paid $1.4 billion to acquire 29% of Burger King, and when all is said and done in a few months, these shares will be listed on the New York Stock Exchange. That will mark the first time the company will be listed on the NYSE since 2010. Should investors get excited and expect similar results from Burger King that McDonald's (MCD) has achieved over the past several years?
Burger King has announced the sale of a 29 percent stake in the fast food chain and its upcoming return to the New York Stock Exchange, two years after it was acquired by an investment firm.The announcement on Tuesday came one day after Burger King, which has long run a distant second to global hamburger giant McDonald's, said it would overhaul its menu to entice new customers.
Burger King is going public, all right ? just not quite according to plan. On the brink of a menu overhaul and a return to the New York Stock Exchange, the fast food giant let slip a magisterially bozo commercial featuring Mary J. Blige signing an ode to their crispy chicken wrap. Famous for celebrating ...